French Lady
French Lady
French Dressing Jeans – ‘real Fit for Real Women’
French Dressing Jeans, the iconic Montreal jean brand that built its reputation and business on a "Real Fit for Real Women" is poised for a major comeback this summer.
FDJ Monde Inc, the former owner of the French Dressing Jeans brand, filed for bankruptcy protection in December. A group of three Montreal-based apparel industry players has acquired the iconic brand (for an undisclosed amount).
The group, Noah Stern, President of Levy Canada Fashion Company, Groupe Corwik and one of its senior managers manage companies that have over $100 million in combined annual revenues, and has plans for an aggressive re-launch of the brand in Canada and the USA. The brand name will carry into the new company called "FDJ French Dressing Inc".
According to Noah Stern, the new CEO of FDJ French Dressing Inc, the partners plan to capitalize on the "very high levels of consumer brand recognition of and loyalty to the French Dressing brand" as well as the company's extensive distribution system which consists of well over 2,000 independent and specialty boutique retailers across Canada and the U.S.A.
Ayal Twik, Vice-President of Business Development at Groupe Corwik and now Vice-President of FDJ French Dressing Inc. agrees, calling it an iconic brand in North America with an amazing reputation among both retailers and customers.
After a highly successful run from the 1970's through to only a few years ago, FDJ Monde Inc veered off course from its specialized focus on denim, to expand their product line into coordinated ladies sportswear.
This misplaced strategy, combined with the struggling economy south of the border is what Len Miller, former President of FDJ Monde, attributes as the main reasons for his former company's recent financial struggles.
Miller, who briefly left the company because of illness and a short-lived retirement, has been hired by the new partners as the president of FDJ French Dressing Inc to continue to
oversee the sales growth of the French Dressing brand in North America.
His late uncle David Mindlin founded the predecessor to FDJ Monde Inc in 1908, then known as the Keystone Overall & Pants Manufacturing Ltd.
Miller and the partners are excited by the aggressive marketing campaign that will re-launch the brand in time for the Spring 2009 fashion season.
The strategy will be planned and executed with the help of Glen Eisenberg, president of Precision, the Montreal marketing and communications firm.
The consortium has earmarked a significant budget (millions of dollars) to marketing the core values of the French Dressing Jeans brand - what Stern calls "the company's four pillars of success: fit, quality, customer service and a commitment to the independent/specialty store market, with an "independents first" policy."
In addition to fit and quality, servicing the independent specialty retailer is paramount to the success of the brand. The new marketing campaign will lend support to French Dressing's customer base by showcasing the quality of the fit, thereby introducing new customers to the brand and reminding its faithful fans that wearing French Dressing gives every woman a super silhouette that is slimming, comfortable and fashionable - says Twik, "we are not like all the other jean companies trying to convince woman that she should fit into junior jeans designed for 18 year old girls.
Every day of every year, we work towards and remain committed to providing jeans and related items designed with a REAL FIT for REAL WOMEN.
This is synonymous with what French Dressing has built in the marketplace, and that's where we will continue to focus all our energies".
About the Author
my life is wonderful.
Is true that French ladies believe in bare bottom spanking?
Would a French lady really spank you on your bare bum if you were being disrespectful? I heard that they do over in France, or is it a myth?
I have a friend from France and she has told me that it is not uncommon to still spank with a martinet. Apparently they still sell these in pet stores (which appalls me). These miniature martinets, being several strings of leather do not do much over clothing--so parents that do spank with them do it bare bottom or on bare legs.
French woman heeds call of the wild
|
|
1905 Lady Dress Umbrella Saint Cloud French Fashion $27.31 |
|
|
1906 Lady Robine French Actress Woman St Petersburg $27.31 |
|
|
COLLECTION OF 5 LADIES PARASOL HANDLES FRENCH $3,600.00 |
|
|
30s FRENCH SPELTER SIGNED STATUE LADY GODDESS NOUVEAU $1,250.00 |
|
|
NEW NWT Ladies FRENCH LAUNDRY Knit Blouse Top SMALL $8.00 |
|
|
1907 Miropolsky Polish Lady Member French Bar Court $27.31 |
|
|
FRENCH LADY Antique Real Photo Postcard Reproduction $6.95 |
|
|
GERARD DAREL Stylish French Ladies Pants SZ 6 $24.99 |
|
|
French Heavy Bronze of Lady 14 1/2" Tall Cast in Bronze $1,200.00 |
|
|
CHIC VINTAGE FRENCH LADY PLASTER PLAQUE SHABBY MINT OLD $36.99 |
|
|
Antique FRENCH Ivory Painting Lady Signd Portrait Frame $349.00 |
|
|
Lady Mechanic French Repro 5x7 Postcard 1920's $5.99 |
|
|
1971 FRENCH MYSTERY FLEUVE NOIR SEXY LADY COVER ART $1.99 |
|
|
SHABBY FAB! Antique Pr. French Lady Boudoir Lamps $55.00 |
|
|
Dresden Porcelain Lace Piano Lady Figurine French Case $345.00 |
|
|
Ladies TELUX Quartz French Movt Black Leather Band EUC $0.99 |
|
|
Antique Fan for French Fashion, Parian,China, Lady Doll $39.00 |
|
|
sexy money honey bunny costume french maid ladies 6-12 $36.99 |
|
|
ANTIQUE FRENCH BROOCH OUR LADY OF LOURDES ENAMEL MEDAL $9.90 |
|
|
Community Lady Hamilton luncheon knife French blade $6.41 |
|
|
Red blue & white flag French lady 2 soldiers 80506 $5.99 |
|
|
FRENCH? GILTED CLOISONNE CLOCK VICTORIAN LADY PORTRAIT $41.00 |
|
|
International LOVELY LADY New French Knife 25% Off $7.99 |
|
|
Oil Painting French Ladies Tarkay Repro Cafe Shop 24x20 $0.99 |
|
|
International FIRST LADY French Knife 25% Off $7.99 |
|
|
Gorham LADY CAROLINE French Hollow Knife 25% Off $7.99 |
|
|
NWT Ladies' FRENCH CURVE Dress or Nightgown sz L blue $4.95 |
|
|
2 Sewell Art Print Corsets French Model Ladies $21.99 |
|
|
Antique French Champleve Bronze Ladies Inkwell Set $225.00 |
|
|
The Great Eras French Lady Barbie from 1996 $27.95 |
|
|
Dresden Porcelain Lace Piano Lady Figurine French Case $345.00 |
|
|
Barbie Doll- The Great Era Collection FRENCH LADY $5.99 |
|
|
VINTAGE FRENCH GOLF CUP SWINGING LADY GLASS GOBLET $12.00 |
|
|
9ct YELLOW GOLD - LADIES FRENCH DESIGNER CHARM - NEW $22.85 |
|
|
1887 Fine Art Lady Costume Promenade French Fleischer $32.11 |
|
|
1900 Peking Pichon French Minister Embassy Ladies Siege $32.11 |
|
|
LADY GAGA FRENCH CLIPPINGS $9.99 |
|
|
LADIES 3MM 14K GOLD FRENCH ROPE LAYERED CHAIN NECKLACE $9.99 |
|
|
LADIES 3MM 14K GOLD FRENCH ROPE LAYERED BRACELET NEW $9.99 |
|
|
FRENCH CONNECTION CASHMERE JUMPER W.TIE LADIES SZ 10 12 $63.09 |
|
|
**Bargain** French Connection Ladies Dress $30.86 |
|
|
Hot Sale Ladies French Style Lace Long Blouse Beige $7.99 |
|
|
ANTIQUE PAIR OF SNUFF BOXES FRENCH LADY MAN DOGS EX NR $165.00 |
|
|
NWT FRENCH POSTCARDS BRAND GREY LADIES PANTS SIZE 1X $0.01 |
|
|
Seahawks Ladies French Terry Hooded Fleece-M $39.97 |
|
|
Titans Ladies French Terry Hooded Fleece-M $39.97 |
|
|
BARBIE COLLECTOR EDITION FRENCH LADY BARBIE NRFB $7.99 |
|
|
LADIES WHITE TANK TOP FROM FRENCH DRESSING IN SZ S $0.99 |
|
|
Ladies French Writing Desk $4,500.00 |
|
|
Patriots Ladies French Terry Hooded Fleece-M $39.97 |
|
|
NWT GUCCI Ladies French Wallet $339.00 |
|
|
NICE French ACC Handcut Crystal Paperweight Lady w/Hair $19.99 |
|
|
Seahawks Ladies French Terry Hooded Fleece-M $39.97 |
|
|
Patriots Ladies French Terry Hooded Fleece-M $39.97 |
|
|
Lady at Desk Reading-1904 French RPPC Photo Postcard $7.50 |
|
|
Rare All Original French Jumeau Fashion Lady Doll $3,950.00 |
|
|
Luxury French Lady MahoganyDesk for French Fashion Doll $998.00 |
|
|
A FRENCH "POWDER" LADY WITH MASK-ART DECO $150.00 |
|
|
FRENCH VICTORIAN SILVER LADIES MINIATURE COIN PURSE $46.16 |
|
|
Fancy ANTIQUE Bronze FRENCH Wall Clock Lion & Lady $895.00 |
|
|
Seahawks Ladies French Terry Pant-XL $39.99 |
|
|
Seahawks Ladies French Terry Pant-XL $39.99 |
|
|
Ladies French Maid Halloween Costume Sz Small/Medium $8.00 |
|
|
ANDRE PREVIN/ MY FAIR LADY FRENCH P/S 7" EP OST 1964 $5.99 |
|
|
LADIES SIZE 5 JOCKEY ELANCE 3 PAIR FRENCH CUTS NEW $14.99 |
|
|
LADIES SIZE 5 JOCKEY ELANCE 3 PAIR FRENCH CUTS NEW $14.99 |
|
|
LADIES SIZE 5 JOCKEY ELANCE 3 PAIR FRENCH CUTS NEW $14.99 |
|
|
French Lady Barbie from The Great Eras Collection MINT $14.99 |
|
|
FRENCH ART DECO PATINATED METAL SCULPTURE LADY w/ DEER $3,200.00 |
|
|
Jumeau French Fashion Doll--13in/PPW eyes/Lady kid body $405.00 |
|
|
French Bulldog Ladies White Socks Fits Size 9-11 $9.95 These unique socks will warm your feet and heart. A comfy blend of 75% acrylic and 25% stretch nylon, everyone will enjoy wearing paw prints. Don't be caught in the cold without a pair of these socks, they also make a nice gift. Fits ladies size 9-11.... |
|
|
Off White Metal Scrolled TOILET PAPER STAND holder rack antiqued distressed shabby french country Bathroom Home Decor accent $32.99 Why not show your chic personality in absolutely every corner of your home? This darling toilet tissue stand will bring a touch of elegance to your favorite room. Sure to be noticed and to speak well of your style. The distressed off-white finish gives a vintage appearance to this BRAND NEW PIECE. Easily blends with any decor, while standing out with a unique flair.--------------Note- the color of... |
|
|
Antique Blue French Toile Lady Plate Dinner Plate $17.95 This lovely plate just feels right in your hand, the quality can be felt just as easily as it can be seen. It features a vintage French Toile design, ladies harvesting flowers are depicted in the center and bucolic farm scenes are shown in the cameos around the border. The hallmark is a large shield flanked by a pair of lions, each with a flag, standing on their hind legs. This lovely dinner plate... |
|
|
Chitty Chitty Bang Bang (Decades Collection with CD) $11.77 This remastered, pan-and-scan 30th-anniversary edition of that kiddie-car caper is flawed but solid family fare. It retains a quaint charm while some of the songs--including the title tune--are quite hummable. A huge plus is Dick Van Dyke, who is extremely appealing as an eccentric inventor around the turn of the century. With nimble fingers and a unique way of looking at the world, he invents for... |
|
|
Ladies and Gentlemen: The Best of George Michael $7.50 No Description Available.Genre: Music Video: ConcertsRating: NRRelease Date: 25-JAN-2000Media Type: DVD... |
|
|
Masters of American Music: Lady Day - The Many Faces of Billie Holiday $13.30 ... |
|
|
Midnight in the Garden of Good & Evil [VHS] $6.99 Readers of John Berendt's bestselling novel were bound to be at least somewhat disappointed by this big-screen adaptation, but despite mixed reaction from critics and audiences, there's still plenty to admire about director Clint Eastwood's take on the material. Readers will surely miss the rich atmosphere and societal detail that Berendt brought to his "Savannah story," and the movie can only scr... |
|
|
Ladies of the Bois de Bologne [VHS] $8.45 Robert Bresson's second movie, a melodrama of love, jealousy, revenge, and redemption, is haunted by an uneasy tension between Bresson's ambitions and his directorial compromises. A beautiful but jealous high-society woman (Maria Casarès) tries to spark her longtime lover (a rather wan Paul Bernard) into a declaration of commitment by staging a breakup, and to her horror he agrees to the separat... |
|
|
Now Ladies & Gentlemen (Sub) [VHS] $2.24 Claude Lelouch may never be the most profound director in the world, but he sure knows how to whip up a catchy distraction. And Now Ladies & Gentlemen finds Lelouch in a skippy, unpredictable mode. Jeremy Irons, who seems to be enjoying himself enormously, is a thief who sets out on a sailing voyage, only to fetch up in Morocco after he blacks out at the helm. There he meets sultry singer Patricia... |
|
|
Lady and the Tramp (50th Anniversary Edition) $21.96 Studio: Buena Vista Home Video Release Date: 12/26/2006 Run time: 76 minutes Rating: G... |
